The role of customer online reviews in the discourse-dialogic construction of hotel websites

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2015
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Abstract
This research attempts to assess whether hotel websites include writer-reader interplay using stance markers from customer reviews and transforming them into engagement strategies, which are necessary to construct a persuasive enough discourse. To this end, four hotel websites of high and medium rating categories containing customer reviews are analysed, both quantitative and qualitatively. Results will allow a deeper interpersonal knowledge of the role of online customer reviews in the discursive construction of hotel websites.
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Bibliographic reference
Approaches to Digital Discourse Analysis. International Conference. Universitat de Valencia, 2015.