The role of customer online reviews in the discourse-dialogic construction of hotel websites
This research attempts to assess whether hotel websites include writer-reader interplay using stance markers from customer reviews and transforming them into engagement strategies, which are necessary to construct a persuasive enough discourse. To this end, four hotel websites of high and medium rating categories containing customer reviews are analysed, both quantitative and qualitatively. Results will allow a deeper interpersonal knowledge of the role of online customer reviews in the discursive construction of hotel websites.
Approaches to Digital Discourse Analysis. International Conference. Universitat de Valencia, 2015.