Feminist discourses of Spanish digital influencers: An analysis of their activity on social media

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2022
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With the rise of digital feminism, this article explores the role of Spanish digital influencers considered feminist referents and the topics addressed by them on their social networks from a gender perspective. An online survey was used to create a ranking of the 12 most popular influencers by social media users. First, an analysis of their professional and sociodemographic profiles was made. Second, a cross-platform content analysis of the posts published by these influencers on Facebook, Twitter and Instagram was undertaken. The results show the homogenous profile of most popular feminist influencers. The main topics addressed in their social networks are linked to gender violence, specially on Twitter, being the social network where they publish the largest number of posts with a gender perspective despite the fact that they have more followers on Instagram. Finally, the study concludes that online feminist discourses replicate the issues on the traditional media agenda and leave out other topics on the feminist agenda that involve women belonging to minorities and related to the private sphere.
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Feminist discourses of Spanish digital influencers: An analysis of their activity on social media Celina Navarro, Isabel Villegas-Simón. Dígitos. Revista de Comunicación Digital, n. 8 (2022), pp.201-214.