El uso de los medios sociales en el ámbito sanitario. Estudio de los médicos internos residentes del Hospital Clínico Universitario de Valencia

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In healthcare, social media is a new environment that enables the acquisition and sharing information. This enables the individual to become a consumer and producer of content, through the generation, use and dissemination of this information. This is particularly significant for the part of the population known as "digital natives", which would include the youngest members of the medical profession, the medical residents. These doctors are the most likely to adopt social media in their professional practice, and thus act as agents of change in their organizations or institutions as people involved in the adoption of innovations that induce and help the rest of the social group to also adopt said innovations. In this context, the aim of this thesis was, on the one hand, to find out what research has been conducted internationally on the information behaviour of resident doctors in social media, and on the other hand, to investigate the information behaviour of these doctors in the Hospital Clínico Universitario de Valencia (HCUV), in general, but especially also in relation to social media. In accordance with these objectives, firstly, a scoping review was carried out to find out what has been researched in this field at an internacional level. Four databases were used, three from the field of health sciences: PubMed, Embase and CINAHL, and one from the field of library sciencie and documentation, the LISA database. The content analysis of the papers revealed that there were four aspects related to the informational behavior of resident doctors: the presence and use of social media, the exchange of information, the relationships established in social media and, finally, the search and use of information. To achieve the second objective, a survey study was designed which revealed, on the one hand, that, as in the international literature, doctors in training at the HCUV used these media regularly and that they could promote their adoption in the hospital environment. However, in order to do so, the hospital should first be more sensitive to the establishment of stable structures for the provision of medical-scientific information. Also, at the individual level, awareness-raising actions should be implemented to foster a greater climate of openness and exchange, and information and training on the benefits of the current mechanisms through which it is possible to access and share information, in addition to the traditional means, and through which medical-scientific information flows. Along with all this, future research should delve into the knowledge of various aspects of the informational behavior of this group of users, such as the barriers and factors that motivate the active use of different social media, the specific information they share and the reasons for do so, the social media structures of which they are a part, the roles they assume in disseminating and sharing information and, in general, the role played by social media as a source of information in the training process in which they are immersed. KEYWORDS: social media, information behaviour, medical residents, medical information.
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