El valor del consentimiento en la sociedad posmoderna de consumo digital

The postmodern consumer society, strongly influenced by the digital economy, has undergone significant changes in terms of consumption patterns and traditional regulatory logics. Processes such as social datification and the commercialization of personal data lead us to question whether consent, as a mechanism for guaranteeing the autonomy of the will, has lost its legitimizing meaning, in the terms attributed by the traditional dogmatics of contracts.