Escribir de un modo persuasivo: relájate o relájese.

In the promotion of touristic accommodation and destinations, it is nowadays essential to know the discursive strategies and the 2.0 Web offers. In this sense, what is presented in this chapter must be taken as mere linguistic recommendations that can guide towards good discursive practices, in order to improve the different strategies that can help touristic institutions and businesses to better position themselves on the internet and thus gain reputation. It is therefore a kind of tool meant to orientate professionals of this sector durant the writing or translating process of a touristic promotion website.