La divergente regulación del contenido publicitario por razón de género según el soporte

The communicative scenario that surrounds the present society constitutes as a powerful weapon in the transmission of the message. In this space, there continue to be advertising formats whose contents are discriminatory in that they show the image of women as a means of reification or reveal possible differences between the male and female sex, assuming an impairment of the principle to constitutional equality (art. 14 CE). Faced with this reality, the legislator has adopted legal measures in order to curb their permanence, which will be more restrictive depending on the support provided by the information. Therefore, this article aims at analyzing the existing regulatory divergences when we face the issue of an advertisement or information that may constitute discrimination, as well as, account for the existing sanctioning deficiencies