This essay is a qualitative research that aims to broaden the understanding of Instagram’s meme sphere from the perspective of Cultural Management Studies. Its two main goals are the following: on one hand, the assessment of authorship as a category worth using to better comprehend the cultural management of memes; on the other, the formal analysis of memes in general and its circulation in Instagram’s architecture in particular. This writing will also explore the variety of conceptions regarding memes, authorship and social media in order to carry on a research on the three core themes that are present in Instagram’s meme sphere. That research consists of in-depth interviews and meme’s formal analysis from selected Instagram profiles. To summarize, this work tries to provide a theoretical background to the study of memes from the angle of Cultural Management Studies.... [Leer más...]