The effects of mobile advertising alerts and perceived value on continuance intention for branded mobile apps
NAGIOS: RODERIC FUNCIONANDO

The effects of mobile advertising alerts and perceived value on continuance intention for branded mobile apps

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The effects of mobile advertising alerts and perceived value on continuance intention for branded mobile apps

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Murillo Zegarra, Miluska Ethiel; Ruiz Mafé, Carla; Sanz Blas, Silvia
This document is a artículoDate2020

    Murillo-Zegarra M, Ruiz-Mafe C, Sanz-Blas S. The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps. Sustainability. 2020; 12(17):6753.
https://doi.org/10.3390/su12176753

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