Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets
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Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets

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Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets

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dc.contributor.author Sánchez González, Irene
dc.contributor.author Gil Saura, Irene
dc.contributor.author Ruiz Molina, María Eugenia
dc.date.accessioned 2022-05-04T06:47:38Z
dc.date.available 2022-05-05T04:45:06Z
dc.date.issued 2020 es_ES
dc.identifier.uri https://hdl.handle.net/10550/82541
dc.description.abstract The present paper analyzed the influence of ethically minded consumer behavior on retailer’s commitment to sustainable development as perceived by the consumer, and their contribution to the chain of relationships “store equity–loyalty–word of mouth communication”, in the context of retailing. Responses from 317 hypermarket customers in Ecuador were analyzed. The model was estimated using the partial least squares technique. The results show the sustainable development actions implemented by retailers, together with perceived value, contribute significantly to store equity creation, which explains customer loyalty and, ultimately, positive word-of-mouth communication. However, the most concerned consumers of ethical aspects value the retailer’s efforts towards sustainability to a lesser extent. The findings of this research allow developing a series of implications for the managers of these establishments. es_ES
dc.language.iso en es_ES
dc.source Sánchez-González I, Gil-Saura I, Ruiz-Molina ME. Ethically Minded Consumer Behavior, Retailers’ Commitment to Sustainable Development, and Store Equity in Hypermarkets. Sustainability. 2020; 12(19):8041. es_ES
dc.subject ethically minded consumer behavior es_ES
dc.subject sustainable development as perceived by consumers es_ES
dc.subject perceived value es_ES
dc.subject store equity es_ES
dc.subject loyalty es_ES
dc.subject word-of-mouth es_ES
dc.title Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets es_ES
dc.type info:eu-repo/semantics/article es_ES
dc.subject.unesco UNESCO::CIENCIAS ECONÓMICAS es_ES
dc.identifier.doi https://doi.org/10.3390/su12198041 es_ES
dc.accrualMethod S es_ES
dc.embargo.terms 0 days es_ES

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