Audit institutions in the european union: public service promotion, environmental engagement and covid crisis communication through social media
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Audit institutions in the european union: public service promotion, environmental engagement and covid crisis communication through social media

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Audit institutions in the european union: public service promotion, environmental engagement and covid crisis communication through social media

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dc.contributor.author Hancu Budui, Andreaa
dc.contributor.author Zorio Grima, Ana
dc.contributor.author Blanco Vega, Jose
dc.date.accessioned 2022-05-03T08:09:55Z
dc.date.available 2022-05-04T04:45:05Z
dc.date.issued 2020 es_ES
dc.identifier.uri https://hdl.handle.net/10550/82523
dc.description.abstract This article analyses Social Media (SM) use as a promotion tool for public institutions in the public audit sector. The authors propose a quantitative model to assess online engagement of 94 European audit institutions (national and regional) with their stakeholders, based on SM and web activity metrics of these institutions, with a focus on pressing matters such as environment, sustainability and the current COVID pandemic. The proposed model may be applied to assess organisations from any public or private sector. The research finds that SM presence helps audit institutions to promote their services more effectively by directing their stakeholders to extensive content on the audit institutions’ websites, thus contributing to an increase in their web traffic. Most audit institutions do not have a strategy for the online promotion of their services and work outputs, nor do they, in general, use SM for intensively promoting environmental or sustainability-related messages. The only exception is the European Court of Auditors, who clearly promotes its environment-related activity by actively and increasingly posting on SM and referencing its reports. Audit institutions could benefit from the nature of their evidence-based activity and promote their findings on emerging topics to positively influence public policies and accountability at all levels. es_ES
dc.language.iso en es_ES
dc.source Hancu-Budui A, Zorio-Grima A, Blanco-Vega J. Audit Institutions in the European Union: Public Service Promotion, Environmental Engagement and COVID Crisis Communication through Social Media. Sustainability. 2020; 12(23):9816. es_ES
dc.subject public services promotion es_ES
dc.subject online communication es_ES
dc.subject social media es_ES
dc.subject sustainability es_ES
dc.subject environment es_ES
dc.subject environmental sustainability es_ES
dc.subject covid es_ES
dc.title Audit institutions in the european union: public service promotion, environmental engagement and covid crisis communication through social media es_ES
dc.type info:eu-repo/semantics/article es_ES
dc.subject.unesco UNESCO::CIENCIAS ECONÓMICAS es_ES
dc.identifier.doi https://doi.org/10.3390/su12239816 es_ES
dc.accrualMethod S es_ES
dc.embargo.terms 0 days es_ES

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