What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
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What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations

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What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations

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Bigné Alcañiz, Enrique J.; Ruiz Mafé, Carla; Cuenca Ballester, Antonio Carlos; Pérez Cabañero, Carmen; García, Aitor
This document is a artículoDate2021

    Enrique Bigne, Carla Ruiz, Antonio Cuenca, Carmen Perez, Aitor Garcia, What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations, Journal of Destination Marketing & Management, Volume 20, 2021, 100570, ISSN 2212-571X, Elsevier.
https://doi.org/10.1016/j.jdmm.2021.100570

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