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Competitive (versus Loyal) Showrooming: An Application of the Push-Pull-Mooring Framework
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Competitive (versus Loyal) Showrooming: An Application of the Push-Pull-Mooring Framework
| dc.contributor.author | Frasquet, Marta | |
| dc.contributor.author | Miquel-Romero, Maria-Jose | |
| dc.date.accessioned | 2021-09-22T11:46:00Z | |
| dc.date.available | 2021-09-22T11:46:00Z | |
| dc.date.issued | 2021 | |
| dc.identifier.citation | Frasquet, Marta Miquel-Romero, Maria-Jose 2021 Competitive (versus Loyal) Showrooming: An Application of the Push-Pull-Mooring Framework Journal Of Retailing And Consumer Services 62 September 1 10 | |
| dc.identifier.uri | https://hdl.handle.net/10550/80343 | |
| dc.description.abstract | Showrooming is an increasingly popular practic that threatens retailers' performance. This paper adopts the push-pull-mooring framework to understand the shopper decision to purchase online from a different retailer (competitive showrooming) rather than from the same retailer visited to gather information (loyal showrooming). Going beyond the customer motivation to get the best value, we focus on retailer-situational variables (store crowding and quality of salesperson service) and retailer-relational variables (customer satisfaction, trust and loyalty) in the decision on competitive (vs loyal) showrooming. Data was collected via a survey answered by 659 showroomers and analysed using fuzzy-set Qualitative Comparative Analysis (fsQCA) to unveil different patterns of competitive showrooming. Results highlight the role of mooring factors, such as a strong customer-retailer relationship and quality salespersons' service, in reducing competitive showrooming. | |
| dc.language.iso | eng | |
| dc.relation.ispartof | Journal Of Retailing And Consumer Services, 2021, vol. 62, num. September, p. 1-10 | |
| dc.subject | Màrqueting | |
| dc.title | Competitive (versus Loyal) Showrooming: An Application of the Push-Pull-Mooring Framework | |
| dc.type | journal article | es_ES |
| dc.date.updated | 2021-09-22T11:46:00Z | |
| dc.identifier.idgrec | 147889 | |
| dc.rights.accessRights | open access | es_ES |
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53 - Ciències Económiques [1844]