Competitive (versus Loyal) Showrooming: An Application of the Push-Pull-Mooring Framework
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Competitive (versus Loyal) Showrooming: An Application of the Push-Pull-Mooring Framework

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Competitive (versus Loyal) Showrooming: An Application of the Push-Pull-Mooring Framework

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Frasquet, Marta; Miquel-Romero, Maria-Jose
This document is a artículoDate2021

    Frasquet, Marta Miquel-Romero, Maria-Jose 2021 Competitive (versus Loyal) Showrooming: An Application of the Push-Pull-Mooring Framework Journal Of Retailing And Consumer Services 62 September 1 10

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