Closeness and distance through the agentive authorial voice. Construing credibility in promotional discourse
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Closeness and distance through the agentive authorial voice. Construing credibility in promotional discourse

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Closeness and distance through the agentive authorial voice. Construing credibility in promotional discourse

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dc.contributor.author Suau Jiménez, Francisca
dc.date.accessioned 2020-12-14T10:09:55Z
dc.date.available 2020-12-14T10:09:55Z
dc.date.issued 2020
dc.identifier.uri https://hdl.handle.net/10550/76656
dc.description.abstract Credibility is a function associated with promotional genres and persuasion, and a powerful marketing concept (Eisend, 2006; Ming, 2006) which provides trustworthiness about the quality of products or services offered by hotels (Suau-Jiménez, 2012a, 2019). It is partly attained through the hotel'sself-mentioning in websites. When this self-mentioning is agentive with action verbs, the main instantiation is the pronoun we, projecting closeness and assertiveness. However, this self-representation is also construed with depersonalized realizations like the hotel's proper name, other nominalizations or even pronouns like itand they, which provide attenuating aspects and create a sense of distance. The current corpus-based study of 112 hotel websites hypothesizes that this attenuation may diminish closeness of the authorial voice (Brown & Levinson, 1987), thus displaying authority, following disciplinary and generic constraints. Results suggest that discursive closeness and distance, intertwined with personalized and depersonalized self-representations of the authorial voice, may aid to improve credibility.
dc.language.iso eng
dc.relation.ispartof International Journal of English Studies, 2020, vol. 20, num. 1, p. 73-92
dc.rights.uri info:eu-repo/semantics/openAccess
dc.source Suau Jiménez, Francisca 2020 Closeness and distance through the agentive authorial voice. Construing credibility in promotional discourse International Journal of English Studies 20 1 73 92
dc.subject Anàlisi del discurs
dc.title Closeness and distance through the agentive authorial voice. Construing credibility in promotional discourse
dc.type info:eu-repo/semantics/article
dc.date.updated 2020-12-14T10:09:55Z
dc.identifier.doi https://doi.org/10.6018/ijes/416301
dc.identifier.idgrec 141972

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