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Closeness and distance through the agentive authorial voice. Construing credibility in promotional discourse

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Closeness and distance through the agentive authorial voice. Construing credibility in promotional discourse

dc.contributor.author	Suau Jiménez, Francisca
dc.date.accessioned	2020-12-14T10:09:55Z
dc.date.available	2020-12-14T10:09:55Z
dc.date.issued	2020
dc.identifier.uri	https://hdl.handle.net/10550/76656
dc.description.abstract	Credibility is a function associated with promotional genres and persuasion, and a powerful marketing concept (Eisend, 2006; Ming, 2006) which provides trustworthiness about the quality of products or services offered by hotels (Suau-Jiménez, 2012a, 2019). It is partly attained through the hotel'sself-mentioning in websites. When this self-mentioning is agentive with action verbs, the main instantiation is the pronoun we, projecting closeness and assertiveness. However, this self-representation is also construed with depersonalized realizations like the hotel's proper name, other nominalizations or even pronouns like itand they, which provide attenuating aspects and create a sense of distance. The current corpus-based study of 112 hotel websites hypothesizes that this attenuation may diminish closeness of the authorial voice (Brown & Levinson, 1987), thus displaying authority, following disciplinary and generic constraints. Results suggest that discursive closeness and distance, intertwined with personalized and depersonalized self-representations of the authorial voice, may aid to improve credibility.
dc.language.iso	eng
dc.relation.ispartof	International Journal of English Studies, 2020, vol. 20, num. 1, p. 73-92
dc.rights.uri	info:eu-repo/semantics/openAccess
dc.source	Suau Jiménez, Francisca 2020 Closeness and distance through the agentive authorial voice. Construing credibility in promotional discourse International Journal of English Studies 20 1 73 92
dc.subject	Anàlisi del discurs
dc.title	Closeness and distance through the agentive authorial voice. Construing credibility in promotional discourse
dc.type	info:eu-repo/semantics/article
dc.date.updated	2020-12-14T10:09:55Z
dc.identifier.doi	https://doi.org/10.6018/ijes/416301
dc.identifier.idgrec	141972