Characterisation of fresh fruit consumption in Spain based on food-related lifestyle
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Characterisation of fresh fruit consumption in Spain based on food-related lifestyle

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Characterisation of fresh fruit consumption in Spain based on food-related lifestyle

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dc.contributor.author Montero-Vicente, Luis
dc.contributor.author Roig Merino, Bernat
dc.contributor.author Buitrago-Vera, Juan
dc.contributor.author Sigalat Signes, Enric
dc.date.accessioned 2020-06-11T13:12:07Z
dc.date.available 2020-06-11T13:12:07Z
dc.date.issued 2019
dc.identifier.uri https://hdl.handle.net/10550/74982
dc.description.abstract Purpose - The purpose of this paper is to describe fresh fruit consumers in Spain according to their food-related lifestyle (FRL). Design/methodology/approach - A random stratified sample of 500 people, representative of the persons responsible for household food purchasing and resident in Spain, was interviewed in 2017 using a revised and adapted version of the FRL instrument (Grunert et al., 1993). Questions about fruit purchasing criteria, consumption habits and demographics were also included. Factor and cluster analysis (Ward method) yielded four segments. Findings - The segments identified are: "Total indifference (TI)", small segment with disinterest in extra-domestic and social consumption, nutrition and innovation; "Little time to cook, concerned about nutrition and extra-domestic consumption (LICNE)", the largest consumers of fresh fruit who show interest in nutrition and health, but no interest in the price of products, convenience foods or liking cooking; "Cooks and preference for natural products (COOKNAT)", the largest segment, with a medium-high consumption of fresh fruits, who are related to cooking at home, natural products and a concern for the price-quality ratio; and "Unconcerned (UNC)" presents the lowest fresh fruit consumption and shows the lowest interest in natural products and some indifference to the other criteria. Originality/value - The information obtained in this study gives interesting new insights for the marketing strategies of the fresh fruit supplies to Spain and the Food and Public Health Administrations
dc.language.iso eng
dc.relation.ispartof British Food Journal, 2019, vol. 121, num. 12, p. 3307-3320
dc.rights.uri info:eu-repo/semantics/openAccess
dc.source Montero-Vicente, Luis Roig Merino, Bernat Buitrago-Vera, Juan Sigalat Signes, Enric 2019 Characterisation of fresh fruit consumption in Spain based on food-related lifestyle British Food Journal 121 12 3307 3320
dc.subject Alimentació
dc.title Characterisation of fresh fruit consumption in Spain based on food-related lifestyle
dc.type info:eu-repo/semantics/article
dc.date.updated 2020-06-11T13:12:08Z
dc.identifier.doi https://doi.org/10.1108/BFJ-04-2019-0253
dc.identifier.idgrec 139469

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