Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent
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Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent

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Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent

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dc.contributor.author Floristán Imizcoz, Elena
dc.contributor.author Fayos Gardó, Teresa
dc.contributor.author Servera Francés, David
dc.contributor.author Arteaga Barrios, Francisco
dc.contributor.author G. Gallarza, Martina
dc.date.accessioned 2014-12-02T10:48:05Z
dc.date.available 2014-12-02T10:48:05Z
dc.date.issued 2013
dc.identifier.uri http://hdl.handle.net/10550/40365
dc.description.abstract This paper presents a study of the volunteer as an essential agent in the success of any event, and offers recommendations for improving management of megaevents. To achieve this goal we propose a structural model that analyses the multidimensionality of the value concept as antecedent of perceived value, satisfaction and loyalty. The study sample consists of volunteers who participated in the World Youth Day held in Madrid in 2011,obtaining a total number of 1427 cases. The results support all the hypotheses presented in the proposed model. Thus, it confirms that the multidimensionality of the value (spirituality, social value, play and efficiency) is an antecedent of perceived value while confirming the perceived value-satisfaction-loyalty chain. The most important background is play which shows that volunteering is better understood as entertainment, not as a job.
dc.language.iso eng
dc.relation.ispartof Esic Market (Rev. Inter. De Economía y Empresa), 2013, vol. 44, num. 3, p. 112-131
dc.rights.uri info:eu-repo/semantics/openAccess
dc.source Floristán, Elena; Fayos Gardó, Teresa; Servera Francés, David; Arteaga Barrios, Francisco; G. Gallarza, Martina (2013) Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent Esic Market (Rev. Inter. De Economía y Empresa) 44 3 112 131
dc.subject Voluntariat
dc.title Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent
dc.type info:eu-repo/semantics/article
dc.date.updated 2014-12-02T10:48:05Z
dc.identifier.idgrec 090587

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