Notas sobre el uso de la retórica en la publicidad televisiva
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Notas sobre el uso de la retórica en la publicidad televisiva

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Notas sobre el uso de la retórica en la publicidad televisiva

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dc.contributor.author Briz Gómez, Antonio
dc.contributor.author Pruñonosa Tomás, Manuel
dc.contributor.author Serra Alegre, Enric
dc.date.accessioned 2013-06-18T11:44:22Z
dc.date.available 2013-06-18T11:44:22Z
dc.date.issued 1989
dc.identifier.uri http://hdl.handle.net/10550/28752
dc.description.abstract We intend to reflect on the use of Rhetoric in t.v. advertising starting from the survey of several spots given off by T.V.E. Therefore, we fix the structural organization of advertisements. Afterwards we study the rhetoric of spot in the sound and in the picture and, mainly, ¡n the conjunction of both bands; in this sense spots are normally based on a rhetorical figure that involves both bands. Our observations set up an essentially metaphoric basis to the construction of publicity message. We infer that advertising works with connotative signs, where the assembly of picture and sound tracks becomes the significant of metaphoric meaning that is insinuated.
dc.relation.ispartof Revista Española de Lingüística Aplicada (RESLA), 1989, vol. 5, p. 155-175
dc.rights.uri info:eu-repo/semantics/openAccess
dc.source Briz Gómez, Antonio Pruñonosa Tomás, Manuel Serra Alegre, Enrique N. 1989 Notas sobre el uso de la retórica en la publicidad televisiva Revista Española de Lingüística Aplicada (RESLA) 5 155 175
dc.subject Publicitat
dc.subject Retòrica
dc.subject Persuasió (Retòrica)
dc.title Notas sobre el uso de la retórica en la publicidad televisiva
dc.type info:eu-repo/semantics/article
dc.date.updated 2013-06-18T11:44:22Z
dc.identifier.idgrec 014836

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