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Notas sobre el uso de la retórica en la publicidad televisiva

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	Briz Gómez, Antonio; Pruñonosa Tomás, Manuel; Serra Alegre, Enric Perfil
	This document is a artículoDate1989
	Este documento está disponible también en : http://hdl.handle.net/10550/28752
	We intend to reflect on the use of Rhetoric in t.v. advertising starting from the survey of several spots given off by T.V.E. Therefore, we fix the structural organization of advertisements. Afterwards we study the rhetoric of spot in the sound and in the picture and, mainly, ¡n the conjunction of both bands; in this sense spots are normally based on a rhetorical figure that involves both bands. Our observations set up an essentially metaphoric basis to the construction of publicity message. We infer that advertising works with connotative signs, where the assembly of picture and sound tracks becomes the significant of metaphoric meaning that is insinuated.
	Briz Gómez, Antonio Pruñonosa Tomás, Manuel Serra Alegre, Enrique N. 1989 Notas sobre el uso de la retórica en la publicidad televisiva Revista Española de Lingüística Aplicada (RESLA) 5 155 175