Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping
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Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping

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Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping

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Frasquet del Toro, Marta; Mollà Descals, Alejandro; Ruiz Molina, María Eugenia
This document is a artículoDate2015

Este documento está disponible también en : http://hdl.handle.net/10550/68169

    Frasquet del Toro, Marta Mollà Descals, Alejandro Ruiz Molina, María Eugenia 2015 Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping Electronic Commerce Research And Applications 14 6 654 665
https://doi.org/10.1016/j.elerap.2015.10.002
distribuido bajo licencia Creative Commons de Reconocimiento-NoComercial 3.0 No adaptada

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