Does social climate influence positive eWom? A study of heavy-users on online communities
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Does social climate influence positive eWom? A study of heavy-users on online communities

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Does social climate influence positive eWom? A study of heavy-users on online communities

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Ruiz Mafé, Carla; Bigné Alcañiz, J. Enrique; Sanz Blas, Silvia; Tronch García de los Ríos, Jose Eduardo
This document is a artículoDate2018

    Ruiz Mafé, Carla Bigné Alcañiz, J. Enrique Sanz Blas, Silvia Tronch García de los Ríos, Jose Eduardo 2018 Does social climate influence positive eWom? A study of heavy-users on online communities Brq-Business Research Quarterly 21 26 38
distribuido bajo licencia Creative Commons de Reconocimiento-NoComercial 3.0 No adaptada

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