Attraction factors of shopping centers: effects of design and eco-natural environment on intention to visit
NAGIOS: RODERIC FUNCIONANDO

Attraction factors of shopping centers: effects of design and eco-natural environment on intention to visit

DSpace Repository

Attraction factors of shopping centers: effects of design and eco-natural environment on intention to visit

Show simple item record

dc.contributor.author Ortegón Cortázar, Leonardo
dc.contributor.author Royo Vela, Marcelo
dc.date.accessioned 2018-06-25T11:04:50Z
dc.date.available 2018-06-25T11:04:50Z
dc.date.issued 2017
dc.identifier.uri http://hdl.handle.net/10550/66776
dc.description.abstract Abstract Purpose - People visit malls not only to buy a product they need but also to enjoy the atmosphere or environment of the shopping center. Based on design and eco-natural environment, the purpose of this paper is to analyze the attraction factors of shopping centers. Design/methodology/approach - The sample comprised 449 consumers from 25 different shopping centers in Bogota. The structural equation model (AMOS) enables the authors to discuss the influence of the design of green and natural spaces in the commercial management of shopping centers, given its positive and significant effect on the intention to visit. Findings - Shopping centers are, by definition, spaces with a high level of design of the commercial environment. In this case, as evidenced in the results of this research, the design of ecological spaces and environments has the potential of becoming a field of interest for the commercial management of shopping centers, given its potential effect on visiting and shopping intentions. Originality/value - The main originality of this study was to empirically include and demonstrate the influence of design and natural eco-environment on the intention to visit, along with other elements considered in previous investigations. Therefore, identification of specific empirical findings related to the way attraction factors work allows marketing directors and managers to improve their management decisions concerning design and implementation of marketing strategies, tactical decision guidance, decision-making assessment or control, and the proposal of alternative positioning attributes, such as the design, management, and arrangement of eco-natural environments that allow to increase the number of visits and purchases within these establishments. Keywords Structural equation modelling, Attraction factors, Shopping centre, Design and eco-natural environment, Intention to visit Paper type Research paper
dc.language.iso eng
dc.relation.ispartof European journal of management and business economics, 2017, vol. 26, num. 2, p. 199-219
dc.rights.uri info:eu-repo/semantics/openAccess
dc.source Ortegón Cortázar, Leonardo Royo Vela, Marcelo 2017 Attraction factors of shopping centers: effects of design and eco-natural environment on intention to visit European journal of management and business economics 26 2 199 219
dc.subject Consum (Economia)
dc.title Attraction factors of shopping centers: effects of design and eco-natural environment on intention to visit
dc.type info:eu-repo/semantics/article
dc.date.updated 2018-06-25T11:04:51Z
dc.identifier.doi https://doi.org/10.1108/EJMBE-07-2017-012
dc.identifier.idgrec 125929

View       (420.2Kb)

This item appears in the following Collection(s)

Show simple item record

Search DSpace

Advanced Search

Browse

Statistics