Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent
NAGIOS: RODERIC FUNCIONANDO

Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent

Repositori DSpace/Manakin

Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent

Mostra el registre complet de l'element

Visualització       (201.4Kb)

Exportar a Refworks
    
Floristán, Elena; Fayos Gardó, Teresa Perfil; Servera Francés, David; Arteaga Barrios, Francisco; G. Gallarza, Martina Perfil
Aquest document és un/a article, creat/da en: 2013
This paper presents a study of the volunteer as an essential agent in the success of any event, and offers recommendations for improving management of megaevents. To achieve this goal we propose a structural model that analyses the multidimensionality of the value concept as antecedent of perceived value, satisfaction and loyalty. The study sample consists of volunteers who participated in the World Youth Day held in Madrid in 2011,obtaining a total number of 1427 cases. The results support all the hypotheses presented in the proposed model. Thus, it confirms that the multidimensionality of the value (spirituality, social value, play and efficiency) is an antecedent of perceived value while confirming the perceived value-satisfaction-loyalty chain. The most important background is play which shows that volunteering is better understood as entertainment, not as a job.

    Floristán, Elena; Fayos Gardó, Teresa; Servera Francés, David; Arteaga Barrios, Francisco; G. Gallarza, Martina (2013) Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent Esic Market (Rev. Inter. De Economía y Empresa) 44 3 112 131
distribuït sota llicència Creative Commons de Reconeixement-NoComercial 3.0 No adaptada

Aquest element apareix en la col·lecció o col·leccions següent(s)

Mostra el registre complet de l'element

Cerca a RODERIC

Cerca avançada

Visualitza

Estadístiques