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Economic Geography faces the necessity to integrate a «cultural turn» avoiding the potential danger of a weakening of its theoretical bases and its applicability potential. This paper offers a possible integration way of the cultural factors taking into account their role in local
development and local innovation processes. Furthermore, we discuss the role of local culture in the generation of trust and the transmission of information and knowledge; likewise, we analyse specifically the role played by the technical culture and the entrepreneurial culture, considered as qualified aspects of the local culture.
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